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the other day R told me about the ice cream shop in Singapore when you can make your own ice cream on a stick. it seemed popular.
today i saw a blog entry on a bakery in Ginza where customers chose their own toaster and made their own toast.
what a nice business idea...
it's called Centre The Bakery (at 東京都中央区銀座1-2-1 東京高速道路紺屋ビル 1F) and they specialise in shokupan - basically, Japanese white bread.
anyone can make people toast their own bread, but the key to making the business a hit is to have delicious quality food. and cute toasters.
the bakery is opened by a brasserie called Viron, that is famous in Japan for fantastic baguettes - they use award-winning flour from France.
they decided to make shokupan and offer 3 varieties of bread, as well as sandwiches and stuff.
and you can choose the toaster to use from the range of designer brands they have in store.
the do-it-yourself aspect of making your own toast becomes more enjoyable with the combinations you can create for your meal, and will also make people want to come back for more.
